Hylife Group, represented by Mr Shubhodeep Das, GCEO of Hylife Group, and Mrs Watcharaphon Lin, Executive Director, participated in the Soft Power Up Global Fund meeting at the Ministry of Culture on 3rd of February 2025. The meeting brought together key stakeholders, including representatives from the Office of the Permanent Secretary,

Solaire Partners, led by Mr Pyeung Ho Choi and Mr Dale Lee, and GDH 559, represented by Mr Songpol Wongkondee and Ms Yanisa Hankansujarit. The primary focus of the meeting was the presentation of a proposed “Soft Power Up Global Fund”, aimed at investing in international film and television productions with a focus on Thailand, promoting Thai culture, and enhancing the country’s soft power. The fund is expected to generate positive returns while elevating Thailand’s global image.